Communication. This has been a theme this week in regards to news. We saw what happens when a relationship goes bad, when somebody goes against corporate policy to speak out on injustice and when history is not forgotten. Paul Heyman talked about the Brian Williams controversy and truth in the media which was almost a precursor of what was to come this week.

Truth be told, social media is a blessing a lot of times. It connects you to your favorite personality and gives everyone a chance to have one-on-one interactions with people they never would have the chance to meet otherwise. However, there is a naked truth as Seth Rollins found out This past Monday. The nude photo leak was one of those examples of real life and WWE coming together in a maelstrom of terrible circumstances. Why anyone would take naked photos of a woman are cheating on your fiancé with is beyond me. It doesn’t seem of The Architect of the Shield was really think about what was best for business. Sure I don’t think it was Rollins’s fault that the photos were leaked but as a public figure you have to be more aware of putting yourself in a bad situation.

But as our culture dictates these days even bad press is good press. Look at the careers of Kim Kardashian, Paris Hilton and others. They transformed a severely negative situation into being in the popular culture zeitgeist. Do I think WWE will capitalize on this situation much like they did the Hardy/Edge/Lita situation from 2005? No it’s a different company with sponsors and family friendly entertainment it would be unwise to play off of the controversy. But it would prove one thing that Triple H in WWE management definitely does see the Authority’s Golden boy as the future. Otherwise Rollins would be absent from WWE TV following the incident.

Speaking of what’s best for business, that leads to the Darren Young United Arab Emirates incident. Twitter has brought quite a bit of social change in the Middle East over the last few years. And while I agree with the openly gay superstar that WWE is sending mixed messages with their shows in the country, sometimes it’s it’s not your place to say something. You are a representative of the company and as hard is that it take at times you shouldn’t badmouth for that are providing your living and because you don’t exactly agree with something. As much as people feel their opinion is worthy in the era of social media sometimes things shouldn’t be said. When dollars are exchanged it doesn’t make any sense but that’s the way of the world. I’m not saying it’s perfect and I’m not say I agree but if you’re Darren Young what are you really hoping to do? WWE has business deals in those countries and even if you don’t like policy a deal is a deal. We are far more work to do in the US as relates to marriage equality and rights. Sometimes in life you have to pick your battles and I don’t feel like that was the hill to die on.

I think in a lot of ways professional wrestling personalities, management, promoters etc. need to learn that lesson most of all. Pick your battles. While social media can be a great tool to build a following in the brand, it should be used with respect and measured patience as with any communication outlet. Where it can build your career is certainly taken down a few in the last 10 years. Think before you tweet. The world would be a better place if you did.

About The Author

Dan is host of Shooting from the Hip which you can hear every Sunday at 8pm EST, 7pm CST right here on PWpop.com.