WWE just released their second quarter earnings report revealing that the WWE network only gained about 40,000 subscribers since the last quarter. While it’s positive that the number gained that does mean that people did leave.

In other network news, countries like Australia, Canada New Zealand, Hong Kong, Singapore, Mexico, Spain and the Nordics, are said that the network on August 12. The network is expected to be live in the U.K. by October 2014. Plans for the network in Italy, UAE, Germany, Japan, India, China, Thailand and Malaysia will be communicated at a later date. This shows that WWE is desperate to get the service out to international markets sooner than expected to increase their subscriber numbers. Ill be interesting to see how price points vary from market to market.

 

Also, the company will implement a new payment structure that includes $19.99 a month without the six-month commitment and the traditional $9.99 a month with the six-month commitment. That will begin starting in August.

On the programming side, not only will fans get the Monday Night War series beginning August 12 but we will see a documentary series called WWE Rivalries. No timetable was given for the debut of WWE Rivalries.

The report does mention that the company does plan on reducing costs in all departments, citing a $10 million reduction in expenses with 7% cuts in staffing . And while WWE Network did garner them $19 million in new revenue that was offset by losing $13 million in pay-per-view revenue putting them at $23 million in pay-per-view revenue. But people still did by traditional pay-per-views I do however wonder how that will change once the network launches internationally.

Pay-Per-View Numbers:

*WrestleMania 30 did 690,000 buys this year vs. 1,039,000 last year
*Extreme Rules did 108,000 buys this year vs. 231,000 last year.
*Payback did 67,000 buys vs. 186,000 last year.
*Money In The Bank did 122,000 buys vs. no PPV last year. (it was in July the previous year)